May 16th 2025

Leading industrial PR firm, Definition, returned for the second time in 2025 so far, with their client ABB. We explored ABB’s motor portfolio within the context of global trends, highlighting the ongoing commitment to energy efficiency.

Trade media editors gathered at Tower Suites, London, to hear from ABB’s Stefan Floeck, Ivor Vidjen, Daniel Eberli and Dave Hawley.

Stefan, Division President of IEC Low Voltage Motors, discussed insights into ABB’s recent survey-turned-whitepaper, Energy Efficiency: The Decisive Factor and how sustainability, reliability, and efficiency are critical goals for businesses aiming to remain competitive while minimising their environmental impact.

Ivor Vidjen, Global Head of Strategy & Business Development for IEC LV Motors, explored global trends and drawing on whitepaper findings and insights from his experiences with customers.

Daniel Eberli, Head of Product Management for IEC LV Motors, showcased ABB’s groundbreaking technologies, and demonstrated the real environmental impact of next-level energy efficiency.

Finally, Dave Hawley, Global Head of Sales for IEC LV Motors, highlighted success stories from ABB’s customers, showing how energy efficiency can be a strategic lever for customers aiming to hit sustainability targets and future-proof their operations.

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